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The third edition of India Design, ID 2015, took place in New Delhi’s Okhla from February 13-15. An annual design week that brings professionals from a wide range of design disciplines to a single platform to interact amongst each other and their consumers, ID is India’s defi nitive and first-of-its-kind design week. This year’s event was a one-stop platform for a new generation of designers.
ID is an OGAAN initiative presented by Asian Paints, and took place at the NSIC Grounds, Okhla, this year. Organiser OGAAN is a designer store that opened in 1989 in New Delhi with the idea of promoting and showcasing great design and craftsmanship from all over India.The ID event also embodies this sense of
showcasing and appreciating great design and craftsmanship and featured three sections–Exhibit ID, ID symposium and ID satellite–this year.
Exhibit ID was a three-day exhibition that showcased the fi nest designs in home decoration, with high-end brands and designers unveiling their latest collections. There were themed pavilions, namely Decoration, Design and Trends, and the exhibit was open to trade and general visitors. With the fi nest names in home decoration and design on board,
Exhibit ID aimed to bring high-end brands, young talent and consumers on the same platform.ID Symposium was an inspirational space for presentations, panel discussions, interactive sessions, debates and dialogues on design. Powered by Roca, the symposium sought to inspire and offer a networking opportunity for professionals to build relationships within the industry. The ID Symposium featured engaging speakers from all sides of the design spectrum. Ambrish Arora, BV Doshi, Fumihiko Maki, Giulio Cappellini, Gurjit Singh Matharoo, Lidewij Edelkoort, Paola Navone, Patricia Urquiola, Sebastian Wrong and Shimul Javeri Kadri were amongst the speakers featured this year. A Pecha Kucha event concluded the event acting as a wrap session.
Pau Abello, managing director at Roca spoke about changing trends commenting, "As homes become more contemporary in aesthetics, the most personal area of the house has also undergone concomitant changes with respect to design and appeal. Bathrooms have become an epitome of fashionable charm and the evolved discerning user handpicks fi ttings and accessories with a keen sense of style, functionality and sustainability."
ID Satellite, "the hip offsite vertical", meanwhile, discovered design districts of Delhi with promotions, collaborations and events across different venues through week-long festivities at design districts like Lado Sarai, Meharchand Market, Shahpur Jat, Defence Colony and MG Road which had the Indian capital buzzing. The participating venues featured design-linked activities across lifestyle stores, restaurants, malls, bookshops, galleries, select public/private locations, with an explosion of launches, new collections, cocktails, previews, reviews and special events.